About Downtown

Vision for Downtown Muskegon

Downtown Muskegon envisions an attractive, vibrant and profitable waterfront downtown, teeming with positive economic, social and cultural activity 365 days-a-year. Downtown Muskegon's Vision Statement is:

In 2018, downtown Muskegon is universally accessible, has enviable public transit options for a city its size, is pedestrian friendly, and provides a warm environment where all are welcome. Its historic commercial buildings and façades have been repaired and fully utilized, and sustainable, appropriate infill development has occurred creating a vibrant street wall, full of commercial activity. Downtown Muskegon has well maintained streetscape amenities and the decorative concrete and wrought iron fixture streetscape has been extended to take in the entire downtown district. Public gathering places have been completed and boast child friendly and cultural amenities.

In 2018 downtown Muskegon is an event capital with its institutions operating at full capacity and with many top quality festivals, ethnic celebrations, special events, retail promotions and marketing activities. Downtown Muskegon sets the standard for downtown promotional activities with high quality, innovative marketing practices and materials that sell downtown Muskegon.

In 2018, downtown Muskegon has a diverse retail business base with more specialty shops, high traffic service businesses, restaurants and outdoor cafes, many of them destination businesses, attracting people from all walks of life. Retail businesses are located up and down Western Avenue, have consistent store hours and are open seven days a week. Most upper floors of downtown Muskegon commercial buildings are being used as apartments, offices for healthcare and other professional services, location-neutral businesses and additional retail space. This economic development is spurred by a new convention/trade show facility, educational institution facilities, a movie theater, and the move of the farmer’s market into the downtown area.

In 2018, downtown Muskegon has an award-winning,revitalization organization that serves as a model for other communities, is stably funded, fully-staffed and has a full and active complement of volunteer corps. The community has worked cooperatively and collaboratively in achieving this new vision for downtown Muskegon.

This vision in many ways stands on the shoulders of the Imagine Muskegon visioning project from 2002. Click here to access a PDF version (4.8 MBs) of the presentation.

Click here to download the PDF version of the Downtown Muskegon Now brochure

                                       Pure Michigan Business Connect
  • RMPC  
  • Waddell & Reed  
  • United Way of the Lakeshore  
  • Sidock Group, Inc.  
  • Parmenter O'Toole  
  • Shoreline Inn  
  • Lakeshore Museum Center