Downtown Muskegon - Market Information

The area surrounding the downtown makes it a great investment. Please see our 2008 MapInfo market information snapshot which gives demographics for a 1,3 and 5 mile radius from 3rd and Western, downtown Muskegon

A greater understanding of the trade area can be gained through a look at Muskegon County demographics, of which downtown Muskegon is at the heard of. Please see our 2008 Claritas Muskegon County Report for details.

When understanding the downtown marketplace, most businesses take into consideration the fact that downtown Muskegon is a tourist center adding economic impact to downtown businesses. Please see our 2008 Visitors Numbers Report for details.

In the Fall of 2004 the Muskegon Main Street program was selected by the State of Michigan for an official designation as a Main Street program. One benefit of this designation was a market study of the downtown trade area by a group of national Main Street experts.

The Market Study was a four month process that involved 3 visits by the consultants to Muskegon as well as community involvement in the form of public sessions and consumer surveys.

The final report was a 155 page document that summarized the market potentional of downtown Muskegon. A copy of the Executive Summary is available here (PDF - 940 kb). A copy of the presentation delivered at the Market Study release event is available here (PDF - 1.2 MB). The full report is available in PDF form for Muskegon Main Street Business members.